About the Surf Shack

 

Surf Shack Waipu was established in February 2022 by Ellen and Grae, born from a shared vision to bring back the soul of the old-school surf shop — the kind they both grew up with during their grommie days in Australia. What began as a small pop-up extension of their growing surf school, Learn 2 Surf Waipu Cove, quickly evolved into a thriving and much-loved fixture in the heart of Waipu. Rooted in community, surf culture, and a deep love for the ocean, Surf Shack Waipu blends authenticity, creativity, and coastal heritage into every part of the experience.

 

Thanks to Grae’s incredible carpentry skills, one of Waipu’s oldest and most iconic original buildings has been lovingly transformed from an old mechanic’s workshop into the authentic, character-filled space Surf Shack Waipu now calls home. With a deep respect for the building’s rich history, Grae and his team carefully custom-designed every aspect of the shop to highlight its original structure and preserve its unique architectural features. The result is a space that tells a story — where heritage meets craftsmanship, and every detail reflects the heart and soul of the community it serves.

 

An integral part of Surf Shack Waipu is the strong connection they've built with local artists to create unique, standout designs. Each artist brings their own distinct style and creative flair, resulting in the much-loved collections available both in-store and online. What began with just a few tees and hats has grown into a diverse range of products for men, women, and kids — with fresh colours, styles, and designs continually being added. As demand continues to grow, so does their commitment to supporting local talent and delivering gear that truly reflects the laid-back, creative spirit of Waipu.

 

Ellen and Grae are incredibly proud of how far the shop has come since opening its doors in 2022. What started as a dream has grown into a thriving part of the Waipu community — something they couldn’t have achieved without the ongoing support of the amazing people who walk through their doors. They're deeply humbled by the love and encouragement they've received and are excited for what the future holds. For them, it's more than just a business — it's a legacy they’re building together, hand in hand with their two sons Reef & Kalani by the sea.